Family business loyalty or lower prices

A family member runs a business that charges you 15% more than an equally reliable competitor.

• 52% chose: Switch to the cheaper competitor. (17 people)
• 48% chose: Continue buying from your family member. (16 people)

33 decisions from real people on Resonant. Figures refresh every night at midnight (UTC).

Articles on Family and Loyalty · All articles · Resonant · Human Decision Intelligence