Cognitive Decision 046
A choice is presented as avoiding a loss rather than achieving a gain. The expected result is identical. Does the loss framing make you choose the safer option?
- 40% chose: Choose the safer option (189 people)
- 60% chose: Choose the same option you would under gain framing (289 people)
478 decisions from real people on Resonant. Figures refresh every night at midnight (UTC).
Articles on Cognitive Questions · All articles · Resonant · Human Decision Intelligence