Cognitive Decision 002

Your company can launch a product now with a 70% chance of moderate success, or delay six months for more testing that may improve the odds but could let competitors move first. Do you launch now?

• 58% chose: Launch now with incomplete certainty (2291 people)
• 42% chose: Delay for more evidence (1658 people)

3949 decisions from real people on Resonant. Figures refresh every night at midnight (UTC).

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